Connecting Manufacturers and Dealers Across the East Coast and Beyond
Driving Growth, Building Relationships
Alpha Sales Group consists of dedicated, experienced sales professionals that aspire to deliver best in class service throughout the East Coast. We represent Manufacturers that support independent dealers in the Home Custom Install, 12Volt, Motorcycle, Marine, and Powersports industries.
We have experienced outside sales representatives covering every state from Maine to Florida and beyond. We help build brand loyalty and synergy with personalized support and communication from Manufacturer to Dealer.
Your East Coast Partner
Coverage from Maine to Florida
We have experienced outside sales representatives covering every state from Maine to Florida and beyond. We help build brand loyalty and synergy with personalized support and communication from Manufacturer to Dealer.
Manufacturers
Market Coverage:
FL
Market Coverage:
FL, GA, NC, SC
Market Coverage:
FL
Market Coverage:
AL, CT, DC, DE, FL, GA, IA, KS, MA, MD, ME, MN, MO, MS, NC, ND, NH, NJ, NY, PA, RI, SC, SD, TN, VA, VT, WI
Market Coverage:
FL, GA, NC, SC
Market Coverage:
FL, GA, NC, SC
Market Coverage:
AL, CT, FL, GA, MA, ME, MS, NC, NH, Upstate NY, RI, SC, TN, VT
Market Coverage:
CT, MA, ME, NH, N.NJ, Metro NY, Upstate NY, RI, VT
Meet the Team
Lance Diehr
President
Lance has 30+ years of experience. Enjoys college sports.
Bill Dolsen
VP of Sales / GA Sales Manager
Bill has over 30+ years of experience. Enjoys sports and fishing.
Steven Lukowski
Northwest & West FL Sales Manager
Steven has over 30 years in the industry from sales to installation. He’s an auto enthusiast and enjoys family time and fishing.
Larry Appelblatt
Metro NY, N.NJ Sales Manager
Larry has over 30+ years of experience. Enjoys vacations with his family.
Derek Franklin
VA, NC, SC Sales Manager
Derek has 5 years of experience. Enjoys fishing and waking up neighbors as he drives by.
Mitch Galitz
PA, MD, DC Sales Manager
Mitch has over 30+ years of experience and loves Philadelphia sports teams.
Ed Erli
Custom Integration Sales Manager
Ed has over 30+ years of experience. Loves the NY Giants and Mets.
Corey Ferguson
Northeast & Upstate NY Sales Manager
Corey has over 20 years of experience. Loves sports and camping with his family.
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